OverDrive E-Book Lending Up in 2011

A few weeks ago, OverDrive — a leading distributor of e-books and audio books — announced that 1.6 billion book and title catalog pages were viewed on OverDrive powered ‘Virtual Branch’ websites in 2011. This is an increase of 130% from 2010.

OverDrive also announced a few other increasing statistics:

  • OverDrive’s Virtual Branches saw 99.5 million visitor sessions, up 107% from 2010
  • Mobile device use increased to 22% of all check-outs
  • 35 million digital titles checked out in 2011, with 17 million holds

As TIME Techland writer, Graeme McMilland, said in his post: “If library lending traffic for digital offerings continues to grow as it has done in the last year, it’ll be interesting to see whether the publishers change their minds or, of course, grow more determined to make readers buy what they’re looking for.”

On point, Graeme. On. Point.

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