I recently had the opportunity to read Scott Bedbury’s book, A New Brand World, in its entirety and have found it be one of my favorite business/marketing books to date. The book offers “8 Principles for Achieving Brand Leadership,” but delivers so, SO much more than that. Continue reading A Review of A New Brand World, by Scott Bedbury
I can’t remember who said this, but it’s great advice for any organization or individual.
Branding in three words: